Marketing Weblog: ADVERTISING VIRTUAL COMMUNITY INTRODUCTION

In my role of leader of the Advertising Virtual Community, it is my pleasure to welcome you and count on your comments and opinions.

This Community’s Objective is to compile first hand opinions from this fascinating industry’s professionals. From al global point of view (not limited to Spanish market but on the contrary with a permanent glimpse at leading US and UK ones), we will be commenting most outstanding ads per media type. We will discuss main agencies news and works. We will count on opinons from Advertising industry relevant managers. We will be analysing public reports regarding Advertising activities. An we will evaluate the evolution of 'new advertising' trends.

So, these will be the main topics of discussion:
• TV/cinema/radio Ads
• Press Ads
• Outdoor Advertising
• Advertising Agencies
• Media Management
• Advertising Control
• New trends and creative formats

We have no doubt that critical revision and discussion of everyone’s ideas within this Community will be not only a knowledge source for all of us but of a base for integration of Advertising best practices within our respective organizations cultures.

We will be soon presenting a group of co-editors that will help us to enrich discussion. They come from different worlds but are all closely related to advertising: Agencies CEOs, Academic experts on Advertising, Art Directors, Creative Managers, Media Managers… But every member of the Community has an interesting story from his/her personal experience to tell about each new thread we will be opening; please share them with us!

We trust you all, no matter if working for and agency or a Marketing department, to make this Commnity the web site whose url you would type to look for Advertising ideas for your new campaign, find out the most suitable media for inserting your creative piece or evluating new and more effective ads formats...

Comments

Hi Manuel!
Just a few words to wish you goo71d luck with this new community.
I keep looking forward to read everyone's posts hopig they will be as interesting as the ones we can read on the e-marketing community

All the best.

Angel

Hi Manuel:
Great idea, can't wait to start reading IE opinions about most shocking ads!
Regards

Andy

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