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March 11, 2007 CONTROVERSIAL ADVERTISEMENTS
There have always been ads that have arisen general protest or at least caused certain groups claims. But lately this have been happening too often. Let's think for instance of the last advertising campaign from Dolce & Gabanna… First claims came from Spain’s Instituto Español de la Mujer causing a major scandal in general media that after spreading across Europe forced the Italian fashion company to apologise and retire the campaign… A groups of guys appear to be harashing a pretty girl dressed in D&G clothes… Jus when domestic violence is getting to really frightening levels in Spain…
Another example is the TV ad La Sexta (the only Spanish TV channel broadcasting La Liga football matches for free) has had just to retire: they were promoting the derby of the year in Spain (Real Madrid vs. Barcelona) using the claim “not a good moment to die” and a script in which a dead in a crash accident got resurrected in order to not lose the match… Spanish Authorities who are spending millions of euros in order to prevent car accidents banned the ad… In both cases everyone was talking of the ads or looking for them in Internet if they had already been retired… Too strict criteria in todays’s too politically correct world or brands taking advantage of releasing polemic ads in order to get deeper impact? What do you think? Best regards. Manuel Angel Alonso Coto 
Posted on 11 March 2007 in ADVERTISING CommentsI do not think it is intentional. Simply some art directors do no show the sesibility they should... Posted by: Carol at March 14, 2007 12:14 PM Yo tampoco creo que sea intencionado. Sólo un reflejo de la sociedad machista en la que vivimos. De hecho, fíjate en los dos ejemplos que has puesto en el post: chicas y fútbol. España no acaba de evolucionar! Posted by: Olga at March 17, 2007 12:15 PM Pues yo creo que sí... No es la primera vez que la firma italiana tiene este tipo de problemas. El pasado enero la Autoridad de Calidad Publicitaria de Reino Unido pidió la retirada de una Publicidad de D&G donde varios modelos aparecían con cuchillos y en actitud amenazante... Posted by: Angel at March 17, 2007 12:29 PM Tal vez sea porque soy publicista y no me gustaría que retirasen mi trabajo pero, viendo lo que se ve en informativos y películas de cine, en teleseries y dibujos animados, ¿por qué retiraron estos anuncios? A veces el proteccionismo hacia ciertos colectivos, y otras sus protestas, se llevan hasta tal extremo que se elimina la libertad de expresión. Posted by: Fran at March 17, 2007 01:56 PM so cool Posted by: tom at January 15, 2008 03:25 AM cool Posted by: battery at February 19, 2008 01:54 AM the article is interesting and true... but you'd better revise your english grammar Posted by: susana at April 17, 2008 09:50 PM Post a comment |
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