Santiago Iñiguez, Dean and Professor of Strategy

Euroblog2007.org: Social Software - A Revolution for Communication? Implications and Challenges for Communication Management and PR.

409 PR professionals from all over Europe participated in the second major online survey of (24 European countries, BA/Bsc=31%, MA/Msc=31%, MBA=7%, 12% from Education & Academia) dealing with the way blogs and social software are changing organisational practice.

"The survey, co-ordinated by the European Public Relation Education and Research Association (Euprera), builds a comprehensive picture of the impact of weblogs, podcasts, RSS, video- and picture-sharing". The results were presented at the EuroBlog 2007 Symposium in Ghent (Belgium) on March 16-18th, 2006.

What is particulary interesting is that the survey shows a dramatic increase from the survey published in 2006 in the use of social software. Key Results 14.03.2007 (PDF 140KB)

Furthermore, referring back to the post of January 20th about Online Marketing España of Manuel Angel Alonso, I would like to share the presentation below, "Marketing de Proximidad", given by the AECOMO, which they kindly sent us. The presentations given by the Interactive Advertising Bureau Europe were also very interesting (IAB global website).

o en español ->

Posted on 22 March 2007 in E-MARKETING

Comments

Posted by: Hernán Rodríguez at March 22, 2007 07:33 PM

Posted by: Manuel Angel Alonso Coto at March 25, 2007 03:57 PM

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