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July 22, 2007 FORBID SOMETHING, AND EVERYBODY WILL KNOW ABOUT IT!
If you are living in Spain and read the newspapers, you would probably have heard about and seen the last edition of El Jueves, a satiric magazine. The first page of this edition shows a comic of Prince Felipe and Princess Leticia making fun of a birth law recently approved. Why should you heard about and seen it? Because the General Attorney of Spain decided to sue the magazine and got a law order for stopping its sales and for retiring all the units available in the Stores.
As you can imagine, the intention of the Attorney was to limit the circulation of this magazine as it considered to be disrespectful for the Spanish Monarchy. The result? Exactly the opposite to what he had in mind: All media has written about it and everybody in Spain has heard about it and seen the forbidden comic. The intention of this blog is not to question whether the General Attorney was right or not when suing the magazine, but to point out the real publicity effects that it got. I saw something similar some years ago in Chile, when Playboy was to launch there its Pay TV Channel. At that moment the Chilean Catholic Church made a big scandal of it, pointing out that it was in contradiction with the catholic values. Again a big noise was made with the issue, and the advertising got was truly amazing. In the end, it turned out to be one of the most successful launches of the Pay TV Channel in the World thanks to its retrievers.
Thus, WHEN YOU FORBID SOMETHING MAKE SURE YOU UNDERSTAND ITS EFFECTS: A BIG PUBLICITY WILL BE GENERATED. Think different! Ignacio Gafo 
Posted on 22 July 2007 in International Marketing, ADVERTISING CommentsIgnacio, i think that this was what they had in mind. Everybody is talking about this problems and nobody talks about, Mr. Abello`s dead, the campaign that has promised Mr.Zapàtero with the housing problems, or the problems in ibiza with the fuel. Call me paranoic but I think that this things happen when somebody needs it. Remember that Mario Conde went to the jail a december 28th. Posted by: javi at July 23, 2007 10:11 AM I am not in position to say whether it was their intention or not. W hat I can say is that a great publicity has been generated. Moroever the situation seems to be out of control as far as all media is speaking about it. Posted by: jose ignacio gafo at July 23, 2007 05:45 PM Post a comment |
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