Marketing Weblog: INNOVATIVE OUTDOOR ADVERTISING AROUND HOMER SIMPSON

July 20, 2007

INNOVATIVE OUTDOOR ADVERTISING AROUND HOMER SIMPSON

Manuel Angel Alonso Coto

In order to promote the new Simpson's film we all can enjoy from today, a giant 180ft Homer Simpson brandishing a doughnut was painted next to the well-endowed figure of the Cerne Abbas giant, a famous fertility symbol which is carved in the hillside in Dorset (England).

It has been painted with water-based biodegradable paint which will wash away as soon as it rains. But as the weather remains strangely dry these days en England, a lot of protest has been arisen between local villagers

Ann Bryn-Evans, joint Wessex district manager for The Pagan Federation, said: “It’s very disrespectful and not at all aesthetically pleasing. “We were hoping for some dry weather but I think I have changed my mind. We’ll be doing some rain magic to bring the rain and wash it away.”

Anyhow, a good an innovative way to gain awareness.

Best regards.

Manuel Angel Alonso Coto

Posted on 20 July 2007 in ADVERTISING

Comments

No es la primera vez que el gigante ha sido usado para anunciar productos. Desde preservativos a bicicletas, pasando por pantalones vaqueros, el coloso de Cerne Abbas ha protagonizado diversas campañas.
Para los habitantes del pueblo la promoción es bien recibida. Según explicó Mike Webb, propietario una posada en Cerne Abbas, a BBC, sus empleados no paran por la llegada de visitas a la localidad.
Encantado por esa afluencia Webb dice que el dibujo del personaje creado por Groening le parece "raro y diferente" y aclara: "Por ahora, no hemos recibido ninguna queja, pero no estoy seguro de que mucha de la gente sepa quién es Homer Simpson".

Creo sinceramente que esta vez han ido un poco lejos... la idea es buena, Guerilla a tope, pero, uffff

Posted by: Juasn Marketing at July 31, 2007 07:01 PM

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