Manuel Angel Alonso Coto

How many catalogues a year do you pick up from your mailbox? Surely lots. An most likely you do not pay a lot of attention to them, unless you have asked for a specific one.
Now imagine you have a look through your door’s spyhole and see the catalogue this way:

You will rush to open the door, especially if you are a single boy ;o)

And when you realize the girl has vanished, at least you will find the marketing campaign funny enough to have a look at the leaflet!

At least this is what marketing managers thought at Otto, http://www.otto.de , a German fashion catalog sales company…

Now seriously, in these times of e-marketing exponential growth, perching actions (not necessarily such as creative as this precise one) are being intensively used due to their success rates despite of their much higher costs than regular direct-mail advertising campaigns.

Let’s see if this years IKEA guys surprise us with an action of this kind.

Best regards.

Manuel A. Alonso Coto

Posted on 28 August 2007 in ADVERTISING

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