Santiago Iñiguez, Dean and Professor of Strategy

Following on from last Thursday's post by José Ignacio Gafo Gómez-Zamalloa when he mentioned that "Giorgio Armani will be expanding his emporium and open an online boutique of the 3-D virtual world Second Life." I would just like to add that they have opened the store on Second Life and that later today:

"The silver-haired Armani will send his avatar to celebrate the opening of the virtual store, and he will be interviewed in the virtual world by fashion Web site Style.com’s fashion director Candy Pratts Price on September 27 at 1.00 pm Eastern Standard Time (6 p.m. BST)" (article by Reuters Newswire, Sep 26, 2007).

Posted on 27 September 2007 in Metaversos, International Marketing, E-MARKETING, Branding

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