Manuel Angel Alonso Coto

According to a a recent report released by Media Planning Group about Outdoor Advertising, campaigns get much better results after sunset...

Nothing related to daylight but to the fact that people have just got out of work and look anxiously to anything relaxing to look at wich can release their stress. This explains why this trend of ads' night succes increases in downtown business areas...

Although surprising this conclusion follows serious research and can ber of significant importance when designing a campaign in these times of growing electronic outdoor media, for which you can select the hours you want your add to be shown...

What's your own experience, if any? Do you agree with this report form MPG?

Best regards.

Manuel Angel Alonso Coto

Posted on 17 September 2007 in ADVERTISING

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