Manuel Angel Alonso Coto

The program will first provides you with a strong foundation in core business disciplines, essential for management in any sector. It quickly expands into a broad set of specific topics, and zeroes in on all of the key issues vital to the success or failure for companies linked to digital advertising and communication.

Business Fundamentals - the Cornerstones of Business will serve as the conceptual base against which students can cross-reference modules studied later in order to identify and manage the elements that make the Digital Advertising industry different from the others. The issues considered will be the essentials of strategy, basic finance, key marketing concepts, management control and the challenges posed by humanities and ethical issues.

The program features several stimulating modules that address numerous issues of concern to digital advertising. Topics to be discussed include:

In this thread we will be introducting every specific subject so you can give your opinion about the contents every one of them should include.

Best regards

Manuel A. Alonso Coto

Posted on 6 October 2007 in Subjects

Comments

Post a comment