Manuel Angel Alonso Coto

Practical cases and theoretical notes will illustrate how to plan, design and manage online advertising campaigns within a global marketing strategy. Concepts such as reach, affinity, conversion and media planning will be introduced to students. A special focus will be set on how to optimally integrate online and offline advertising formats to maximize campaigns efficiency.

Which contents would you like to be taught in this course?

Best regards

Manuel A. Alonso Coto

Posted on 6 October 2007 in Subjects

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