Manuel Angel Alonso Coto

This course examines the digital advertising trends through its short history in order to provide a solid conceptual basis to students. Issues will include portal failure, hyperlinks relevance, web search engines success, traditional media quota decrease, consumer generated content, free software, crowdsourcing, social media, aggregators, online alerts, RSS feeds, etc.

Which contents would you like to be taught in this course?

Best regards

Manuel A. Alonso Coto

Posted on 6 October 2007 in Subjects

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