October 06, 2007   

Emerging Media Advertising


Manuel Angel Alonso Coto

Journalism schools are teaching the convergence of media, but what will their audiences look like in five years? People spend less time watching TV and reading newspapers each day and use it to wander around in Second Life, watch videos in YouTube, photos in Flickr and exchange information through social networks. This course explores the challenge of profitably using these emerging media for advertising.

mdac emerging.jpg

Which contents would you like to be taught in this course?

Best regards

Manuel A. Alonso Coto


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Posted on 6 October 2007 in Subjects

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