Manuel Angel Alonso Coto

London is the city where the most important advertising, marketing, media and PR companies are based. The main
purpose of this period is to have a 360º of the digital advertising world. In order to develop a complete overview of the "digital advertising and marketing space" you will visit the biggest advertising and marketing agencies, media companies and the ad:tech exhibition. All these activities will be combined with several classes taught by IE Business School faculty.

The ad:tech exhibition in London is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.

AdTech: http://www.ad-techlondon.co.uk/

Walk around 2007 exhibitors’ fair in the following video.

Ad Tech fairs continue to be an absolute must-attend for this industry’s professionals. That’s why we are partnering with DMG (which organises these events worldwide, not only in London but in NY, Beijing, Singapore, San Francisco, Miami, Chicago, Sydney, Hamburg, Paris, …) so our students can enjoy the full experience in Europe’s main city regarding e-marketing, not only by attending the fair but also by visiting major players in the City (like Media Contacts, Nielsen-Netratings, Wordtracker, Microsoft Digital Advertising Solutions, Google, E-bay, FT.com, Headshift,…) and going through hands-on learning at their facilities…

These visits will allow you to develop your network of contacts within a large number of companies operating within the industry, whilst also contributing to the international experience of the program.

Which exact companies would you be interested to visit while in the City?

Best regards

Manuel A. Alonso Coto

Posted on 5 October 2007 in Program Structure

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