Manuel Angel Alonso Coto

Conceptual basis of digital advertising will be established in order to provide students with a useful toolbox which includes topics such as online ads, display advertising, rich media ads (microspots, flash animations, etc), contextual ads, behavioural advertising, payment models (CPM, CPC, CPA, CPL), advertising networks, media and agencies management and in general the whole digital advertising market operation.

Which contents would you like to be taught in this course?

Best regards

Manuel A. Alonso Coto

Posted on 6 October 2007 in Subjects

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