Marketing Weblog: Meet MANUEL A. ALONSO COTO, Associate Academic Director

October 05, 2007

Meet MANUEL A. ALONSO COTO, Associate Academic Director

Manuel Angel Alonso Coto

Manuel Alonso has been working in the fields of management and technology during the last fifteen years. In the early '90s, even before getting his degree in Industry Engineering, he was working as a consultant for companies which wanted to incorporate IT into their management processes. As soon as he got his Engineering degree he started teaching at University.

Afterwards he gained multinational experience by working for the US Department of State in the modernization of their diplomatic systems, while he completed his MBA at IE Business School.
When Internet emerged he was working for two online startups concerning e-learning and e-consultancy.
Mowadays he teaches Digital Marketing in several programs at IE Business School where he also occupies the position of Marketing Manager for the Executive Education division. He is about to read his PhD Thesis about e-Marketing.

Meet Manuel A. Alonso Coto in his blog:
http://marketing.blogs.ie.edu/archives/emarketing

Other Manuel's programs at IE Business School:
http://www.execed.ie.edu/programasonline/marketing/introduccion.asp?area=marketing&ID_Programa=465

Education
* PhD Candidate in Marketing
* Advanced Management Programme - IE Business School
* Executive MBA IE Business School
* Masters in International Business and Foreign Trade
* Masters in Industry Engineering (Collegiate Civil Engineer)
* MSc in Accounting and Economics
* MSc in Strategic Management
* MSc in Psycohology and Advertising
* Microsoft Certified Systems Engineer

Professional Experience
* Marketing Manager - Executive Education IE Business School
* Former e-Marketing Manager, IE Business School
* Portal & Operations Management, IEadvise & IElearning.net
* Information Techologies Manager, USA Embassy Madrid
* Systems Administrator, USA Embassy Madrid
* Chief Engineer, Agrapisa, Oviedo

Academic Experience
* Associate Academic Director, Master in Digital Advertising & Communication, IE Business School
* Deputy Director, Master of Management in Marketing, UNED
* Professor of Digital Marketing, IE Business School
* Professor of Digital Advertising, IE Business School
* Professor of Project Management, Universidad de Oviedo
* Professor of Technology & Operations, Universidad de Oviedo

Posted on 5 October 2007 in Academic Directors

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