Manuel Angel Alonso Coto

Let’s face it: within a certain group of population, online gaming is more popular than TV watching. And if they happen to be our targets, we have to use this new channel to communicate them our products and services’ offer. Two different formats will be analyzed by Paul Fleming along these sessions: specially designed advergames the prospects will play on Internet or their cell-phones and that are extremely useful to communicate them brand values; and third party metaverses like Second Life in which we will have to place or virtual ads.

Which contents would you like to be taught in this course?

Best regards

Manuel A. Alonso Coto

Posted on 6 October 2007 in Subjects

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