Manuel Angel Alonso Coto

This program will combine face-to-face periods with online periods. The first and last periods will be held at IE Campus in Madrid and London will play host to the second.

The residential periods permit students to work with concepts and skills that require physical presence, establish contact with the professors and interact with their fellow participants.

During these periods different activities take place, such as seminars focused on skill-building activities, presentations of individual and group projects, assessment tests for monitoring the students’ progress, and conferences or visits to relevant enterprises of digital advertising market.

Based on the case method and facilitating team work, the methodology of the Master in Digital Advertising
and Communication focuses on real business cases discussion and analysis of specialized issues. It is
enhanced by the participants’ experiences and moderated by the professor in such a way that it fosters decision making and problem identification.

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The virtual campus is the fundamental point of reference for the online activities that form a communication
platform for group work and for the teacher-led online sessions. Students participate in online forums and
discussions and have easy access to the comments, opinions and experiences of professors and fellow
students, as well as general information on the program.

These online forums will be active 24 hours per day allowing each person more convenient time
management and facilitating active participation and contribution.

If you are interested in cheking how our virtual campus works, please contact marta.perez@ie.edu and arrange a demo with her. But apart from that, I'm sure you'll have seveeral other doubts about our metohdology. We're here to work them out. Just shoot!

Best regards

Manuel A. Alonso Coto

Posted on 5 October 2007 in Program Structure

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