Manuel Angel Alonso Coto

Today, mobile phones can be utilized for much more than just making phone calls. Wireless carriers also offer data services which enable access to various types of content and services; and some of this data services have become powerful media channel with the ability to include advertising along with the contents In this subject all forms of advertising using cell phone will be analyzed in detail: mobile web banners, multimedia messaging, downloadable applications and proximity marketing (bluecasting).

Which contents would you like to be taught in this course?

Best regards

Manuel A. Alonso Coto

Posted on 6 October 2007 in Subjects, Mobile Marketing

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