Manuel Angel Alonso Coto

Looking out the window of an airplane has been one of the last ways to enjoy a marketing-free moment. Not any longer! The UK-based Ad-Air, which is backed by £5 million in private equity finance, intends to use the tedious time on the approach to landing, between the end of the in-flight entertainment program and touchdown on the runway to make as watch massive adverts by placing them near some of the world's busiest airport. They say that after five years in the planning, the first ad will appear in Dubai next month.

On its Web site, the company proudly proclaims its ads are nearly 4 times the size of the Dallas Cowboys' football field and that "such size leads to an unprecedented audience impact; they are quite simply overwhelmed by the scale of the advertisement."

Ad-Air said it is about to be ready to start providing service also in London Heathrow, Paris, Madrid, Barcelona, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi, targeting a "highly desirable demographic and captive audience in a clutter-free environment and in moments free of any other commercial messages."

They count on reaching millions of airline passengers in their seats and millions more through the power of word of mouth. Prices will range from £40,000 to £80,000 a month depending on location, with copy changing every six to 12 months. Do you think it will be worth paying these fees?

Best regards

Manuel Angel Alonso Coto

Posted on 7 October 2007 in ADVERTISING, Nuevas Tendencias

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