October 06, 2007   

Search engine marketing and optimization


Manuel Angel Alonso Coto

In Internet advertising, the best return on investment comes from successfully optimising websites for search engines. Through PPC (Pay per Click) and SEO (Search Engine Optimization) tecniques analysis, students will learn how to improve webs ranking and position maximising oriented traffic to increase return on web development investments.

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Professor Rodrigo Miranda will teach you SEO and professor Thomas Mendrina will teach you SEM. Which contents would you like to be taught in these courses?
Best regards

Manuel A. Alonso Coto


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Posted on 6 October 2007 in Subjects

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