Manuel Angel Alonso Coto

Trough this course students will learn how to set up their own e-marketing measurement and improvement programs and how to interpret results and create actionable management intelligence which can be applied across all elements of marketing mixes, not just online. They will understand how to use online e-metrics both to improve their email marketing and online advertising campaign results in addition to optimising website’s performance.

Which contents would you like to be taught in this course?

Best regards

Manuel A. Alonso Coto

Posted on 6 October 2007 in Subjects

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