October 14, 2008   

Master in Digital Marketing. Help us develop the commercial video for the program!


Manuel Angel Alonso Coto

As our Marketing Community members already know, the Master in Digital Advertising & Communication has widened its scope and covers now all digital marketing topics.

mdm.bmp

And we are developing a video in which I will be explaining the details of the program to future students. Thus we have already recorded an improvised first version of this video following traditional standards (a 5 minutes long speech explaining all program's details), but we are not very satisfied with it since we feel we should be including more interactivity...

Maybe we should comment some of the digital marketing campaigns we use to discuss in our classes or other stuff alike... And then we thought "Let's go and ask our future students... Aren't we teaching Consumer Generated Content in this Master? We should live what we preach..." So please give me your qualified feedback. How would you improve the video? What would you like to be briefed about if you were interested in the program?

We count on your ideas for the final version of the video... We'll upload it soon and we'll compare it with this unofficial, just-for-friends version... Thanks in advance for your time and trouble...

Best

Manuel A. Alonso Coto


Add to del.icio.us Send to Digg Enviar a Menéame Who is linking here?

Posted on 14 October 2008 in Master in Digital Advertising & Communication

Comments

Hi Manuel:
The video is not bad but it's toooooooo long. NO longer than two minutes, my man...
Cheers

Jose

Posted by: Jose at October 15, 2008 02:31 PM

No me ha disgustado el vídeo pero me parece muy buena la idea de explicar alguna campaña como las que nos contabas en clase; quien quiera los detalles del programa ya los leerá en la web.

Jaime

Posted by: Jaime at October 16, 2008 05:52 PM

Manu, amigo, algún minicaso quedaría mucho mejor!

Posted by: Angel at October 24, 2008 02:32 AM

We really need more courses such as these.

Posted by: Seo Dubai at December 28, 2008 11:18 PM

Post a comment





Remember me?




Please type in the numbers in the image above.


© Instituto de Empresa Business School 2006