Our students of the Master in Marketing Management have been spending a week in Shanghai to learn new ways of doing marketing, new approaches to different markets and new patterns of consumers’ behaviour.

And we Professors thought of a contest in which they would have to apply all the digital marketing tools they had studied; so we launched the SHANGHAI EXPERIENCE – DIGITAL CHALLENGE. They would have to use Facebook, Linkedin, Youtube, Twitter, Blogs,… to compile what they were learning while in China…

The academic team has been following the efforts of lots of students who have taken part in the challenge… And now, after carefully reviewing all the candidacies, time has come to announce the winner. The quality of all works was superb so our decission has not been an easy one:

First Prize: José Corcia
www.uncuentochino.com

Second Prize: Himanshu Lodha
http://www.facebook.com/photo.php?pid=2935792&op=1&view=all&subj=553000095&id=508053486#/group.php?gid=84607931789

Thanks to all the participants and congrats to the winners!

Best

Manuel A. Alonso Coto