These days 75% of purchases begin on the web, precluding the need to speak with a sales person.

The expression “Sales 2.0” emerged in 2007 with the Sales 2.0 conference – the art & science of accelerating revenue. It is about sales people using web 2.0 and social media to sell more effectively.

How is Sales 2.0 different from Sales 1.0?

Rethink the sales funnel

The time of selling on the golf course has come and gone. New technologies have armed sales people with outstanding new tools. Win rates should increase and sales cycles would decrease and companies that do not make the transformational shift towards selling to customer 2.0 are going to fall behind.