Manuel Angel Alonso Coto

On a montthly basis we run a virtual informative session wich can be attended through Internet. In this session we inform candidates of both academic and admissions issues via Breeze, a communication tool which integrates videoconferencing and collaborative blackboard funcionalities. From the attendant point of view is very easy to use: you only have to click on the link and afterwards type the user_id and password you will be sent to join in . Once in the Virtual Informative Session you will be able to communicate with us in real time via chat while you see as on the camera and interact with our presentation.

We invite you to join one of these sessions for having a life contact with us. Kostas, the Programa Manager, and myself will be more than happy to host you. You can ask for access to the next session sending an e-mail to kostas.tsoukalas@ie.edu

In the meanwhile we have recorded a generic session fopr you. Please click here to have a look at it. It is not the same than a live one because you are missing interactivity with us and the rest of attending candidates, but you can figure out what a session of this kind is...

Best regards

Manuel A. Alonso Coto

Manuel Angel Alonso Coto

Everyday the program is more and more finetuned: we close collaborations, locate cases, discuss syllabus,... a team working 15 hours a day to meet our students expectations... That's why keep updating our program presentation. Here we offer you latest version... at the moment!

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Improvement sugesstions are more than welcome!

Best regards.

Manuel A. Alonso Coto

Manuel Angel Alonso Coto

The IE Business School Master in Digital Advertising and Communication program offers combined knowledge of solid business fundamentals and up-to-date specialized know-how in the evolutionary phenomenon of the digital advertising and communication industry.

http://master-advertising.ie.edu/

View brochure

The advertising industry today is in the midst of a major transformation as external drivers transform how people
consume and interact with information. Over the last few years, both the availability of information online as well as the shift in consumer behavior to search for information digitally has forced traditional advertising publishers to rethink their current businesses and quickly develop a response to the online phenomenon.

All media is about to be delivered in a nonlinear format, which means the end of "broadcast" media, all advertising will be dynamically served, something that will bring about massive shifts in the way advertising is planned, bought, and sold. As a consequence, the need for qualified digital advertising managers is rising dramatically. A master degree in digital advertising is recognized throughout the industry as a key differentiating factor for qualified job candidates.

The Master in Digital Advertising and Communication is a rigorous program that, through the combination of specific and general knowledge, offers its students the skills and abilities, as well as the network that are necessary in order to gain a competitive advantage in the digital advertising industry and be able to excel in any position in it.

Since we are teaching new digital ways of doing marketing, we want to put our own theories into practice, Thus, we intend to develop this blog with the opinions of all the potential students of the program: all aspects of the Master in Digital Advertising & Communication will be discussed here so your opinions are not onle heard but incorporated to the new program development.

Best regards

Manuel Angel Alonso Coto
Associate Academic Director
Professor of Digital Advertising Evolution