October 05, 2007   


Manuel Angel Alonso Coto

The program features several stimulating modules that address numerous issues of concern to the digital advertising world. Its content is a combination of general and specialized business courses that build solid business
foundations and at the same time cover all the important aspects of digital advertising and communication in a detailed way enabling its students to undertake any position in this industry.

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What do you think of the programs' language, dates & schedule?

Best regards.

Manuel A. Alonso Coto


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Manuel Angel Alonso Coto

The Master in Digital Advertising and Communication will cultivate a comprehensive understanding of the business world within the context of the digital advertising and communication industry, developing and understanding issues and challenges that face the industries and companies operating within this field.

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Provide graduates with an advanced level of knowledge and skills in multiple management disciplines as they
relate to the digital advertising industry and update advertising professionals’ conventional knowledge with the new concepts of digital advertising.

Create a stimulating learning environment by bringing together an international and diverse student body and
a world-class faculty who will work together with industry leaders and companies in order to enhance both the knowledge and the practical experience gained.

This is what we intend to offer. But the key issue here is what are YOUR objectives for the program?

Best regards.

Manuel A. Alonso Coto


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Manuel Angel Alonso Coto

This program is particularly targeted at but not limited to professionals who are looking to either enhance their opportunities within the digital advertising and communication industry, or are coming from other industries and looking for a career change into this specific industry.

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Students in the master’s program may come from a wide range of undergraduate majors and professional areas,
and from any country. This diversity complements the interdisciplinary nature of the masters program and enriches the student experience. Participants must possess a university degree or equivalent.

Why are you interested in this program? Share your motivations with other potential participants!

Best regards.

Manuel A. Alonso Coto


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