Manuel Angel Alonso Coto

London is the city where the most important advertising, marketing, media and PR companies are based. The main
purpose of this period is to have a 360º of the digital advertising world. In order to develop a complete overview of the "digital advertising and marketing space" you will visit the biggest advertising and marketing agencies, media companies and the ad:tech exhibition. All these activities will be combined with several classes taught by IE Business School faculty.

The ad:tech exhibition in London is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.

AdTech: http://www.ad-techlondon.co.uk/

Walk around 2007 exhibitors’ fair in the following video.

Ad Tech fairs continue to be an absolute must-attend for this industry’s professionals. That’s why we are partnering with DMG (which organises these events worldwide, not only in London but in NY, Beijing, Singapore, San Francisco, Miami, Chicago, Sydney, Hamburg, Paris, …) so our students can enjoy the full experience in Europe’s main city regarding e-marketing, not only by attending the fair but also by visiting major players in the City (like Media Contacts, Nielsen-Netratings, Wordtracker, Microsoft Digital Advertising Solutions, Google, E-bay, FT.com, Headshift,…) and going through hands-on learning at their facilities…

These visits will allow you to develop your network of contacts within a large number of companies operating within the industry, whilst also contributing to the international experience of the program.

Which exact companies would you be interested to visit while in the City?

Best regards

Manuel A. Alonso Coto

Manuel Angel Alonso Coto

This program will combine face-to-face periods with online periods. The first and last periods will be held at IE Campus in Madrid and London will play host to the second.

The residential periods permit students to work with concepts and skills that require physical presence, establish contact with the professors and interact with their fellow participants.

During these periods different activities take place, such as seminars focused on skill-building activities, presentations of individual and group projects, assessment tests for monitoring the students’ progress, and conferences or visits to relevant enterprises of digital advertising market.

Based on the case method and facilitating team work, the methodology of the Master in Digital Advertising
and Communication focuses on real business cases discussion and analysis of specialized issues. It is
enhanced by the participants’ experiences and moderated by the professor in such a way that it fosters decision making and problem identification.

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The virtual campus is the fundamental point of reference for the online activities that form a communication
platform for group work and for the teacher-led online sessions. Students participate in online forums and
discussions and have easy access to the comments, opinions and experiences of professors and fellow
students, as well as general information on the program.

These online forums will be active 24 hours per day allowing each person more convenient time
management and facilitating active participation and contribution.

If you are interested in cheking how our virtual campus works, please contact marta.perez@ie.edu and arrange a demo with her. But apart from that, I'm sure you'll have seveeral other doubts about our metohdology. We're here to work them out. Just shoot!

Best regards

Manuel A. Alonso Coto

Manuel Angel Alonso Coto

In order to help students to match their education and professional duties we have developed the program under the concept of a blended learning experience. Thus three short face to face periods will be combined with two online ones.

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In order to give you a real taste of the industry we will count on sessions which will run in parallel with the subject and will reinforce the practioner-oriented component of the program. These sessions called "Web Straight Input Conferences" will last and hour and a half each and will be delivered live both via videoconference an collaborative balckboards.

At the moment we are selection the practitioners who will be hosting the Web Straight Input Conferences. Any preference or suggestion?

Best regards.

Manuel A. Alonso Coto