Posts Tagged ‘1984#8217;


1984 was definitively not like 1984

Written on January 25, 2012 by Ignacio Gafo in ADVERTISING, Branding, International Marketing

Yesterday, it was 28 years of the release of the 1984 Apple Ad, where it introduced its new PC.

To many marketing experts and advertisers, it is probably the best ad ever..

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I would personally not go that far with my statement, but claim that they were right:

1984 won´t be anymore like 1984

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It was the beginning of a new era, the Apple era that is coming back again. Even without the physical presence of Steve Jobs…

I leave you with the ad. Enjoy it!


Ignacio Gafo

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