After Claire finished her studies in medicine in Paris, she joined the biopharmaceutical industry. Being a Doctor enabled her to focus on health issues matching Science and Business in an ethical and profitable way.  

Apasionado del marketing y de las tecnologías, con experienca de más de 10 años en campañas online y offline en el sector de educación área Marketing. Desde 2007 ocupa el puesto de Director de Marketing de IE, gestionando la estrategia de marketing a nivel nacional e internacional de la escuela. 

Expert in Branding and Innovation, Professor Carmen Abril’s career has been largely forged at Pepsico Beverages where she held the position of Marketing Vice President for Spain and Greece. She was also member of the Pepsico Beverages International Marketing Committee. Carmen holds a PhD in Economic and Business Science “cum laude” from the Complutense University. She also holds a Master in Economy and Business Administration from IESE, and a degree in Mathematics from the Complutense University, where she also works as an associate professor in the Marketing Department. Current research focus is around factors influencing innovation success and brand building . 

Ignacio combina su trabajo profesional en Vodafone con la impartición académica. Su mayor activo docente es su experiencia nacional e internacional en las áreas de Category Management, Trade Marketing y Channel Development. 

Experiencia Profesional

Director de Marketing Internacional de LAVINIA  

Professor Alonso Coto thinks the future of marketing –and especially advertising- can be nothing else but digital: ‘once you realize e-marketing industry has been doubling its size each year for the last three ones, you may no longer conceive marketing without technology’. And he counts on a solid knowledge base to make this statement; Manuel Alonso’s path to consultancy and teaching in the fields of marketing and advertising is first paved by technology management. Earlier after completing his Bachelor in Industry Engineering with a focus on Electronics and IT Systems, he started leading IT projects and lecturing Operations Management and Business Administration classes in Oviedo University’s technical degrees, while working as Chief Engineer for a technology manufacturer company.  

Roberto Manzano has built his career in the areas of marketing and trade marketing, not only for manufacturers, but also retailers. This has allowed him to acquire a complete understanding of the strategic and the operational aspects of marketing.